Tom’s Urban Unleashes Big @$$ 40 as Part of March Foolery

Enjoy March Madness with a Big @$$ during Tom’s Urban’s March Foolery.

Enjoy March Madness with a Big @$$ during Tom’s Urban’s March Foolery.

One of our fave spots kicks it into high gear for this month’s basketball tournaments with its March Foolery celebrations. Boasting an eclectic menu and giant sports bar in the heart of Downtown’s L.A. Live, Tom’s Urban has become the spot for games even if you can’t make it into the packed Staples Center arena that’s across the street. When you’re there, you can help pick what’s on the screens for your sports aficionado needs.

And this month, the need in your belly will be met with awesome selections to get you hyped.

Enjoy a cold one while watching your team with the  Big @$$ 40. Yeah, good luck chugging that bad boy, which was introduced as part of this month’s festivities. It holds way more than their 16-ounce pint and even their 22-ounce bomber coming in at a tall and wide 40-ounces. You’re gonna need two handles, and that’s what you’ll get for optimum beer enjoyment. To top it off, you pick whatever goes in it from their beer selection, including a big variety of drafts, imports and classic American choices.

“There’s nothing sadder than an empty glass, especially during a marathon of back-to-back basketball games,” Tom Ryan, Founder of Tom’s Urban shares. “So we invented Tom’s Big @$$ 40. It’s an entirely new two-handed drinking experience designed to keep your beer full more and empty less.”

The madness of Tom’s March Foolery doesn’t stop there. The month-long promotion also features one It’s On Tom pull-tab with every Big @$$ 40 purchase, a fun way to receive discounts like free small plates, free dinners and more. There’s also the PB&J special featuring Pabst Blue Ribbon and a Jameson Irish Whiskey shot, as well as an Absolut Alley-Oop Mule made with new Absolut Lime Vodka and a house-made ginger brew.

So if you’re looking for a place to get in the spirit(s) of a game, hit up Tom’s for some prime viewing spots with fellow fans or to even just pregame if you scored some seats.

Tom’s Urban is located at 1011 S. Figueroa St., Los Angeles 90015. For more information, visit

Sabina Ibarra is a Staff Reporter for Living Out Loud - LA, covering lifestyle and entertainment. Follow her on Twitter: @Wicked_Phoenix

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